Google Chrome will Start Blocking Abusive Ads from Websites
Google Chrome | Image source: Gizmodo

Abusive advertising is a real issue that we face daily in the form of Internet users - and that too is a really troubling issue. There is nothing in spite of going to a website filled with ads, clicking on the invisible overlay banner on the accident, or opening a news article or a website, and then redirecting yourself to another website that attempts to download APK or malware, or just gets stuck in the redirect loop that makes your back key unusable. 

We all live through it, and it has been an issue that has influenced mobile and desktop navigation over the years. Google is well aware of this, and to protect from these abusive experiences, they are implementing new measures to Chrome.

After a long time, Google has made changes. It was first announced in June 2017 and was actually promised to come at the beginning of this year. Google had introduced several measures to protect users from some of these abusive advertisements last year, the company has taken measures that tried to block popups and new window requests from these abusive sites. 

However, this security and measures did not go a long way, because more than half of these ads are still unaffected by the security of Google Chrome.

Google's approach to this incidents is very simple: Ads will be completely blocked from offensive sites that do not follow better advertising standards. This update will be revealed at Chrome 71, which will be released in December.

Website owners will be able to check that there is an abusive advertisement on their site by visiting the abusive experience report located in Google Site Reports, and selecting their website, which should be listed in the drop-down menu.

If something abusive is detected and the website owner is unable to fix it within 30 days, Google Chrome will remove ads on your website after the deadline.

We still don't know how this change will end, but users should go a long way in preventing them from suffering these type of abusive websites. 

If you have an advertiser-friendly website, it will be a good idea to check out the abusive experience report to avoid major issues for a long period of time when the update is coming in the next month.

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